WELCOME TO THE PACK

Transitioning your dog's diet can feel overwhelming, but with our vet-formulated guide and real customer support, you're never doing it alone.

A slow shift reduces the risk of diarrhea, vomiting, and picky eating habits, ensuring a smoother gut adjustment. Over the next ten days, you'll gradually mix their new raw food into their old food.

This guide is for frozen raw and freeze-dried raw.

Raw food looks, smells, and tastes totally different than kibble. So even the more enthusiastic eaters might hesitate at first. But don't worry! Here are some easy ways to help your dog recognize raw as the delicious, nutritious meal it is. 

Make raw irresistible by adding a topper your dog already loves! An egg or a few slivers of anchovies signal "this is the good stuff." Check out our full list of tasty topper ideas to make your transition bowls a hit. 

Eggs

Anchovies

Cheese

Blueberries

If your pup has an upset stomach, support their digestion with 100% pure pumpkin puree (not pie filling) along with prebiotics or probiotics.

Frozen Raw Customers: The switch from kibble can be a big shift, so we include our START'r Mix to ease the transition. Just sprinkle a little on each meal and taper off once your pup is happily adjusted.

Whether you're feeding Freeze-Dried or Frozen Raw Meals, start with just one protein for the first three days. Switching it up too quickly can overwhelm your pup's stomach sometimes causing digestive upset. Slow and steady makes for a smoother transition.

It’s like a human switching from a junk food diet to a healthy one—it’s a big adjustment! The key is to be patient and realize that even the pickiest pooch won’t starve themselves.

Frozen Raw Customers

New to raw food? If your dog dislikes the cold, try lightly searing their meal (don't cook through) or adding hot water to warm it up.

Freeze-Dried Customers

Rehydrate meals with warm low-sodium chicken or beef broth to enhance flavor and boost your pup's hydration.

Need more ideas? Check these out. 

Patties should be stored in the freezer then thawed in the fridge 12 hours before feeding to soften.

• Partially thaw the patty. 
• Cut it into cubes to build your dog's serving. 
• Store remaining cubes in the red container in the fridge.

*To quickly defrost, place sealed packet in cool water for 20 minutes.

Your first box includes less raw food to allow for mixing with your dog's current diet. 

Finish the switch early? Just let us know—we'll move up your next shipment to keep you stocked.

Even if your dog isn't new to raw, they're new to We Feed Raw's unique formula. We still highly recommend following our transition guide for the smoothest results.

Some raw is better than none. Follow the same transition guide and once your pup's food bowl is at 50% We Feed Raw (typically Day 4-6), you're all set.

When your pet begins a raw diet, expect a natural detoxification process as their body adjusts to new nutrients. This cleansing is perfectly normal, as a dog's digestive system is inherently designed for a raw, meat-based diet.

Detox symptoms can vary in duration (days to weeks) and may include:

• Loose stools
• Bad breath
• Flatulence
• Occasional, temporary vomiting

If you have concerns about your pet's transition, please contact us at hello@wefeedraw.com for assistance.

How To Portion a Patty >

Transition Tips & Tricks >

Why is it raw?

Dogs are biologically designed to derive their nutrients from raw animal protein, just like their ancestors. With cooked foods, your dog has to work harder to get the nutrients they need. 

Is it safe?

Yes. We source 100% high-quality USDA meats and we’ve spent 15 years perfecting our protocols to ensure food is safe for pets and their owners. All of our food goes through an all-natural cold-pressurization process to inactivate potentially harmful pathogens (while keeping nutrients intact). We test and hold every batch to ensure our food is safe before it's shipped out.

Can I change my plan?

Yes! Our meal plans are designed to be flexible. Whether you need to update your dog’s weight, protein preferences, or delivery date, you can make changes until Thursday, 5pm ET of your billing week, before your order is processed. After that, reach out to our Customer Care Team at hello@wefeedraw.com or text 843-732-2849 for help.

Do meals have everything they need?

Yes! Our meals are formulated by PhD nutrition experts. Frozen Raw meals are complete + balanced right out of the pack and comply with AAFCO recommendations for dogs of all life stages (including puppies!). Freeze-Dried Raw meals comply with AAFCO recommendations for adult dogs. 

What if my dog doesn’t like their meals?

That’s why we have a lot of variety! We offer multiples recipes in both Raw Frozen and Freeze-Dried to accommodate a range of taste preferences! Every dog is different, so if yours doesn't like a certain recipe or format, you can either try mixing it with a recipe they do like or you swap it for another one all together. 

hello@wefeedraw.com     |     843-732-2849 

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