WELCOME TO THE PACK

Changing your pup's food can be a process, but we’ve found all kinds of ways to fetch great results. 

We find a 10-day transition period (more or less) is best to minimize digestive unrest and help your pup grow accustomed to the new taste, smell and texture of their new food. Over these days you’ll gradually mix your dogs' new raw meals into their existing food routine.

ALREADY FEEDING RAW?

Even if your dog isn't new to raw, they're new to our unique formulas. We still highly recommend transitioning by mixing their old food with our new meals.

MIXED FEEDING?

Planning to only partially feed raw? No problem. As we say, some raw is better than none. Once We Feed Raw is 50% of the food in your pup's bowl (typically Days 4-6 in your transition), you're all set. Continue feeding these portions of We Feed Raw and your other food. If you ever want to increase your feeding plan to be 100% We Feed Raw, simply adjust your % in your Account Center. 

NOTE: Your Starter Box will arrive with less food than later shipments to account for the shared portions of old food + new food. If you finish the switch early, let us know so we can move up your shipment and keep you stocked. 

Whether or not your dog is a picky eater, raw food looks, feels, and smells different than kibble. They may initially turn their nose up, but here are some great ways to help them “learn” this is food they want to eat. 

Toppers

Use toppers your dog already loves to signal this is good food! Some common favorites are eggs, sardines or cheese, but we’ve got a full run-down of ideas here. 

Mix-ins for Digestion

If your pup is experiencing an upset stomach or challenges with digestion, we recommend add gut-assisting foods like canned pumpkin to help your pup’s tummy adjust. (Be careful it's 100% pure pumpkin puree, not pumpkin pie filling.)

We also recommend adding a prebiotic or probiotic to further regulate digestion. 

Frozen Raw Customers: Moving to a cold, raw meat diet can be a big adjustment, particularly if switching from kibble. Thus, we include START'r mix in your first order to help your pup to enjoy their new meals. Sprinkle a little in each meal during transition, and gradually reduce until you pup doesn't need the mix-in. 

Start with One Recipe

Whether feeding Freeze-Dried or Frozen Raw Meals, stick with one recipe for 3 days before trying another recipe. Introducing too much variety too soon can sometimes cause digestive upset.

Temperature & Texture

Freeze-Dried Customers: Rehydrate your meals by mixing with warm low-sodium bone, chicken, or beef broth. This enhances flavor and increases hydration for your pup. 

​​Frozen Raw Customers: Many dogs new to raw food are put off by the cold, straight-from-the-fridge temperature. Try lightly searing your meals in a pan (don't cook through) or adding some hot water to take the chill off. 

Need more ideas? Check these out. 

When switching a pet to a raw diet, their body might begin expelling toxins and impurities as it adjusts to the consumption of proper nutrients. 

While some dogs get through the switch glitch-free, others go through a “detox” that could last a couple of days, weeks, or in some cases longer. Common symptoms include loose stools, bad breath, flatulence, and maybe even occasional (and temporary!) vomiting.

Just remember, your dog's digestive system was designed to process a raw, meat-based diet, and the detox is a normal part of the transition process. If you have any concerns with your pup's experience, please contact us: hello@wefeedraw.com. We're here to help!

Our cold-pressured, BPA-free packages vary in size, but our pack has mastered handling and portioning them. Here are the basics. 

Storage

Your raw meals are safe to keep in your fridge + freezer, just treat them with the same care you would your own edible meat products. 

Patties should be placed in the freezer initially, but shifted to the fridge 12 hours before feeding to thaw and soften. 

*For quick defrosting submerge sealed packet in cool water for 20 minutes.

Opening & Portioning 

We’ve got a go-to method for opening and portioning our packets, but feel free to perfect your own style. 

This is a big shift for you, and your pup. Stay patient, and keep in mind benefits like better digestion, healthier weight, improved skin and coat, and better quality of life. They're all worth the wait.

Why is it raw?

Dogs are biologically designed to derive their nutrients from raw animal protein, just like their ancestors. With cooked foods, your dog has to work harder to get the nutrients they need. 

Is it safe?

Yes. We source 100% high-quality USDA meats and we’ve spent 15 years perfecting our protocols to ensure food is safe for pets and their owners. All of our food goes through an all-natural cold-pressurization process to inactivate potentially harmful pathogens (while keeping nutrients intact). We test and hold every batch to ensure our food is safe before it's shipped out.

Can I change my plan?

Yes! Our meal plans are designed to be flexible. Whether you need to update your dog’s weight, protein preferences, or delivery date, you can make changes until Thursday, 5pm ET of your billing week, before your order is processed. After that, reach out to our Customer Care Team at hello@wefeedraw.com or text 843-732-2849 for help.

Do meals have everything they need?

Yes! Our meals are formulated by PhD nutrition experts. Frozen Raw meals are complete + balanced right out of the pack and comply with AAFCO recommendations for dogs of all life stages (including puppies!). Freeze-Dried Raw meals comply with AAFCO recommendations for adult dogs. 

What if my dog doesn’t like their meals?

That’s why we have a lot of variety! We offer multiples recipes in both Raw Frozen and Freeze-Dried to accommodate a range of taste preferences! Every dog is different, so if yours doesn't like a certain recipe or format, you can either try mixing it with a recipe they do like or you swap it for another one all together. 

What’s that red liquid in the Frozen Patty?

That’s actually an oxygen-binding protein called myoglobin, which is rich in iron, B vitamins, and taurine that helps regulate blood-pressure and prevent coronary disease. So make sure this nutrient-dense heart-helper ends up in your pup's bowl.

 If you’re struggling with the transition, simply reach out and we’ll find a way to get you and your pup back on track. We have a team of certified pet nutritionists who are happy to assist.

hello@wefeedraw.com

843-732-2849 

© 2025 We Feed Raw

Terms & Conditions

Privacy Policy